When we talk about the Monarc way, we’re referring to a combination of “Minnesota Nice” and the “Midwest Way” which is all about being kind and maintaining a positive outlook.
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Life is hard but if you approach it glass half full and treat people like the amazing humans that they are, you go a lot farther in our opinion. So how does that show up in our ebikes?
First, we’re here for you. We don't open M-F, 7a - 7p by chance.
We want to help you with every question, make sure you’re supported if anything happens, and just have an enjoyable conversation anytime you need advice for how to truly transform your commute.
Second, we love our home state. It’s made it natural for us to use kindness to create the bike brand we’ve always dreamed of, and we’ve paid homage to it in subtleties throughout the bike design and the brand.

The Monarch is our state butterfly and as it represents transformation, we’re committed to a product roadmap that doesn’t require you to upgrade in 2 years. We want to keep you on the road in the same model you have now, for the foreseeable future.
Our colors are callouts to some of our favorite local wildlife and landmarks. There are bits of Minnesota in everything we do. Let us know where else you see it!

Third, we’re truly tackling the reasons why most people are intimidated by riding with a few things:
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An included 5-year warranty
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An included spare battery
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Fast charger to get you back to riding in a few hours
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And we’ll even put slime in your tires if you want it before you roll!
That’s just how we do things around here!

You need something that is durable, long-lasting and will get you where you need to go, time after time after time. So we’ve built a strong frame and included more battery and more warranty than any other ebike brand, AND we’re here for you 12 hours a day so you can really, truly feel good about choosing a car-lite life.